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10 Ways to Market Your Web Site and Have it Market You
Once your web site is done, it does you little good to have it sitting static on the net waiting for those visitor “clicks.” High numbers of visits to your site from potential customers or clients rarely happen by accident. They are a result of...

5 Ways to Get More Traffic to Your Site
One thing you can never have too much of online is web site traffic. If you’re looking for ways to drive more visitors to your site, try these traffic generating tips… TRAFFIC TIP #1: Develop Several Pages Focused On Particular...

Do I have to be number one in Google to have a successful website?
Imagine what your business would be like if you were listed number one in Google when someone searched for your product or service. At no cost to you, you'd have hundreds or even thousands of highly targeted potential customers coming to...

Link Popularity for a Successful Website: How (Not) to Go About Getting It
Everybody wants to draw visitors to their website. Many incoming links means many incoming paths for the visitors; it may also boost your search engine ranking. But how do you get there? A classic way of getting seen and noticed on the web is to...

The Power Is In The Pipes: How To Get Maximum Leverage From Your Website
What is the most important part of your online business? Many people would say: "my website". And that’s understandable – it’s the most visible part of an internet business. But the real power in your online business is email....


Should You Submit your Web Site to Yahoo! ?



By even the most conservative estimates, Yahoo! is the single largest search directory in terms of overall quantity of searches. This is due to a number of factors including its early entrance onto the Web (1994), the popularity of its value added services (e.g. Yahoo! Mail, Yahoo! Messenger, and My Yahoo!), and the overall quality of its directory listings. So what does the large quantity of searches performed at Yahoo! mean for sites that are listed in the directory? It means that, with a good listing, a Web site can expect to receive a good amount of targeted, keyword-specific traffic. In fact, Yahoo! is so confident that it can generate traffic for Web sites that it now charges submission and annual listing fees for commercial sites listed in its directory. (Yes, you read correctly, annual listing fees).

Yahoo! uses human beings to organize the Web. These human editors find sites or review submissions, then, if the sites are of sufficient quality, place those sites in one or more categories that are relevant to them. Beginning in November 2000, Yahoo! implemented a mandatory submission fee for the review of commercial sites. This fee only guaranteed that an editor of the Business Express service, as it was then named, would review the site within seven business days. It DID NOT guarantee a listing in the directory, only that a site would be reviewed. At the time, a lot of Webmasters felt that this was extortion, but for many businesses, it was a relief, because the previous submission process had no specific

time frame for review. In fact, the average review time before the introduction of the Business Express service was two to three months.

Now known simply as, "Yahoo! Express", this service is the sole avenue for commercial businesses to submit sites to the directory, and it initially costs $299. But, as of December 28, 2001, there is a new wrinkle in the fold. Yahoo! now charges an annual listing fee. Any commercial site submitted through the Yahoo! Express service after December 28, 2001 will be charged an annual listing fee of $299. Simply put, if a commercial site doesn't pay the annual fee, that site's listing is removed from the Yahoo! directory. Commercial sites submitted before December 28, 2001 are off the hook; They will remain in the directory but will not have to pay the annual listing fee.

So, now for the big question: Is a Yahoo! listing worth paying the initial $299 submission fee and the annual listing fee? That depends. Are you confident enough that your site is of sufficient quality to be listed? Can you afford to gamble for a year to test whether your listing is paying off? Do you know how to get a good listing - one that will generate more traffic for you? Before even considering submitting, these questions need to be addressed and answered.

About the Author

Alan is the lead developer for InfoServe Media, LLC (http://www.infoservemedia.com/), a Web development company that specializes in Web site design, hosting, domain name registration, and promotion for small businesses.

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